Fresh Produce Consortium of Kenya (FPC Kenya)
Fresh Produce Consortium of Kenya (FPC Kenya) is the industry's leading trade association committed to driving the growth and success of produce companies and their partners. FPC Kenya represents the interests of member companies (including family-owned, private and publicly traded businesses as well as local, regional and international companies) throughout the fresh produce supply chain. The association was founded in 2013 as then Kenya Association of Fruits and Vegetable Exporters (KEFE) to represent the produce industry, and recently took the name Fresh Produce Consortium of Kenya in response to the need to address challenges faced by players in the domestic market space. FPC Kenya will continue the mission of promoting the growth and success of produce companies and their partners, with greater focus on the domestic market.
Lobbying and advocacy
The main focus will be on lobbying and advocacy as the focal point for the stakeholders in both the domestic and export market space. Issues affecting the industry will be brought to the attention of relevant authorities for speedy conclusion. Coming together, sharing together, working together, and succeeding together.
Food safety compliance
Food safety has gained increasing importance domestically because of its significance both for health and for the economy. The production of safe food is essential for protecting consumers from the hazards of foodborne illnesses and is important both in the domestic food business as well as for increasing competitiveness in export markets. It is therefore of benefit to all stakeholders in the food chain to be made aware of ways to address issues that would lead to food safety concerns, and those that would improve efficiency in the production systems. The introduction of KS 1758 – code of conduct for the horticulture industry is expected to help streamline the industry in terms of food safety standards, introduce efficiency in the production systems and ensure traceability of horticultural produce, especially that which is produced and consumed for the domestic market. FPC Kenya will adopt and assist its members to implement this standard in their establishments whose expected result will be a better structured domestic market for local produce, and the adoption of a domesticated version of Good Agricultural Practices (GAP) for export companies that is better suited to our local needs/ requirements.
Creating markets and market linkages
Supplying formal markets such as supermarket chains, groceries and fast food restaurants offers both higher income and improved business relations for farmers. However, accessing these markets requires higher product quality, securer supply chains, and more efficient marketing and business management. To meet these conditions and engage with these higher value markets in the long term, producers need increased levels of bonding social capital and strengthened bridging social capital through partnerships with service providers and market chain actors. The use of collective action, combined with strong leadership and an iterative, market-led learning process, will enable smallholders to supply to a modern food outlet market with stringent quality parameters and safety requirements. Success in this market linkage will be possible through effective support from both development and research providers and a strong entrepreneurial drive through FPC Kenya.
Collaborations and partnerships
FPC Kenya appreciates the support of our partners SGS, Global communities, Society of Crop Agribusiness Advisors of Kenya (SOCAA), Agro-chemicals Association of Kenya (AAK), which has assisted us in accomplishing our objectives and mandate. Currently we collaborate and partner with government regulators including, Agriculture and Food Authority (AFA), Horticultural Crops Directorate (HCD), Kenya Plant Health Inspectorate Services (KEPHIS), Kenya Bureau of Standards (KEBS), KARLO (Kenya Agricultural Research and Livestock Organization), and private sector associations and actors which include, Kenya Association of Manufacturers (KAM), Kenya Flower Council (KFC) ,Fresh Produce Exporters Association of Kenya (FPEAK), Shippers Council of East Africa, Seed Trade Association of Kenya (STAK), among other key actors.
What you need is what we give!
FPC engages with these higher value markets in the long term, allowing producers to access otherwise hard to navigate markets.
The use of collective action, combined with strong leadership and an iterative, market-led learning process, will enable smallholders to supply to a modern food outlet market .
We are engaged in a number of partnership activities,this include multi-stakeholder platforms designed to coordinate efforts in improving the value chain.
We work with other government and non-government agencies to assist meet our members and stakeholders objectives.
FPC Kenya will adopt and assist its members to implement the highest standards in their establishments whose expected result will be a better structured domestic market for local produce.
We advocate for favourable business environments for our stakeholders in both the domestic and export market space.